To build competitive advantage qualitative researchers:
need to implement creative designs
data has to be collected from a well-structured sample.
DataPowerS.A. has invested in both the above areas
We have started building a database of freshly recruited respondents. In this database life style characteristics as well as product consumption characteristics are recorded. We try to comply with all international and local standards and guidelines so not to created professional respondents.
By applying Data Mining techniques we can model behaviours and foresee reactions.
Our well-trained team of moderators has on average 10 years of experience in designing and analysing qualitative data with proven results. They have the know-how to handle any design but also to offer their recommendation for the development of the most suitable design for the project in concern.
In our quest for better service to our clients we are trying to have our own facilities equipped with the latest technology equipment for viewing, interacting with, and recording of the focus groups.