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Personal Interviews
Telephone Interviews
Internet Interviews
Mystery Shopping
Qualitative Research
Statistical Analysis
Data Mining


  • Face-to-face interviewing has always been an extremely prevailing method in market, media and in opinion research.
  • The main advantage of face–to-face interviews is the ability to show the respondents, visual stimuli in a controlled environment.
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In our company we have the potential to conduct face–to-face interviews with two methods:

 




>Paper and Pencil (P.A.P.I.)

It is the standard of the face-to-face data collection methods. All questions are included in printed questionnaires forms. Our interviewers complete them with a pen according to the answers of the carefully selected respondents.

>With the use of a handheld computer C.A.P.I. (Computer Assisted Personal Interviewing)

We have 18 portable Tablet PCs with touch sensitive screens so that our interviewers can easily record the respondent’s answers.
In this way we can reduce interviewing deadlines, results are more credible and the price-value ratio is improved too.
Advantages:

  1. Answers can be checked instantly
  2. Perforation can be eliminated
  3. Reduction of research completion time

>These tablet Pcs can be used also for:

1. CASI, (Computer Assisted Self Completion Interviewing), a further advantage of this method is that respondents can give sensitive data or more reasoned answers since they have the chance to think over the questions more thoroughly without the intervention of the interviewer.

2. CARI ,  (Computer Audio Recorded Interviewing)  the answers of the respondent are recorded when we need a more free expression of the respondent’s views.